When independent heavy metal label “Itchy Metal Entertainment” launched in late 2010, the company intended to leverage technology to the fullest. From inception, the strategy was to enable a fully mobile staff through the social media platform.
Initially using a combination of Facebook, Twitter, MySpace and Blogger, IME quickly extended the company brand and global footprint. The combined SM providers allowed the label to instantly create and share real-time content from geographically dispersed sources and maintain the critical ability to capture and interact with an ever-increasing fan base.
In addition, IME utilizes cloud services for document and content management needs across its own employees and the artist roster. E-mail is still leveraged, but those communications are increasingly being supplemented and even replaced through FB chats, wall posts, shorter direct messages, text and chat messaging.
Digital distribution is handled through iTunes; Twitter managed through RSS bots and video content is published via YouTube and Vimeo which are simultaneously interlinked with IME’s Social Media accounts. IME also utilizes several analytics and web-charting tools to keep track of site traffic, online buzz and monitor brand growth for both company and artists.
To further promote web presence and strengthen search engine results, IME has now migrated to WordPress as the web-platform of choice for the company’s official website WWW.ITCHYMETAL.COM due to its strong SEO and SM integration.
The new site offers a streamlined interface and real-time Twitter updates specific to the company and individual artists. In addition, the WP-Platform is fully customizable and easily incorporates popular widgets from ReverbNation and YouTube as additional viral resources to extend artist promotion and brand awareness.
Check out the site at: www.itchymetal.com
