From inception, Heavy Metal-World™ wanted to establish a creative partnership that could deliver brand awareness and would have just as much impact visually as it would sonically. Being in a genre that channels strength and aggression, HMW knew that the physical representation of the artist’s logo, color schema and font choices would need to convey strong, dark characteristics, while remaining socially acceptable and marketable.
In selecting the appropriate alignment, HMW turned to their new acquisition Itchy Metal Entertainment for guidance and recommendation.
Here’s what Ed Fassio, President of Itchy Metal Entertainment had to say about DMCreative:
When our band, “Control the Chaos” first emerged on the scene, we knew we wanted to deliver a sound and image that no one would forget.
In choosing to work with Don Melendez, we wanted him to retain full creative freedom in his interpretation of our brand and image. Our only guidance for Don was “Do what you do” in the context of creating a compelling message that best represented the core elements of our identity. Don’s incredible depth and insight allowed him to transform his skilled artistry into the perfect icons and symbols which became the center pieces of CTC’s branding platform. His attention to detail, awareness of the global audience and proactive communication throughout the process provided an exceptional customer experience.
Today, “Control the Chaos” commands one of the most recognizable brands amongst the west coast independent music scene. The work created by Don Melendez for our brand has helped reinforce our artistic delivery and industry presence. We leverage his designs in all elements of our business, from merchandising to advertising and we can’t thank Don enough for being one of our top creative resources. We highly recommend him for anyone needing to make exceptional statements through excellent design work.
— Ed Fassio
CEO of Itchy Metal Entertainment & Manager of “Control the Chaos”
"DMCreative is a design studio that specializes in branding and identity development. Art makes the world go round. My clients make the world go round. I see that every brand, big or small, is handled with the highest degree of creativity and care. Once it’s all said and done, your brand will be able to capture its audience by representing your unique vision."
— Don Melendez
CEO DMCreative & Creative Director for Heavy Metal-World™
